A large number of people are using credit card which is offered by banks and many credit card officers. When there is a partnership between the bank and a retail service provider then it is called credit card. And Co-branded card is a partnership between a bank and a company or organization. It offers reward and benefits the customer with extra services and cash back whenever they use co-branded card. Co-branded cards in India are new but the banks and their co- partners are marketing their products to reach to the audience. Banks are now realizing the advantage of being co-branders and gain market share by providing loyalty to the brand and also provide some bonus rewards from their earnings.

In Co-branded cards in India, you will find both bank name and store name. Both the partner works on different target to get the large customer base. The credit card issuer is responsible for the distribution and the other partner offers the benefits. The customers get the benefits in the form of reward schemes or discount on shopping and air miles when using the card. There are some companies that offer co-branded cards in India like the Indian Oil Citibank International card, Maruti Citibank International card and the International Times Citibank card. These co-branded cards in India can be used globally and pay your bills in Indian rupees.

Indian oil card offers attractive reward scheme like you can redeem your points against fuel. It also benefits you by offering no transaction fee. If you are a frequent flyer then Jet Airways Citibank card will be very useful card for you. You can get free flight on every year. In above all you get an insurance while traveling which is the biggest advantage. There is some hidden cost when you use ATM which is 2.5 percent of transaction fee on every use. For payment, it is free for the first year but from second year it charges between Rs 750 to Rs 3500. The Co-branded cards in India are really useful card for us. It makes your credit card more attractive and provides several services, discounts and facilities.